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The company will create momentum through critical mass and brand recognition. The Learnt Ones will monitor the effectiveness of its marketing efforts in order to determine the advertising return on investment and the commerce generated from the various channels.
The Learnt Ones ongoing marketing strategy involves the company maintaining and expanding a broad base of clients in target territories, establishing alliances with banks and financials companies so that it can deliver high-quality products, and invoking its own organization to bring these together and implement total solutions for customers. The company will move from the traditional product-focused strategy to a total-focus on customer ownership.